Case study · Retail
We put a 40-year butcher shop online, ready to scale.
Beauce Bœuf is a butcher shop and caterer in the Beauce with 40 years of experience. Warden Labs built and hosts the system behind their online store and back office for a competitive ongoing fee. The system keeps growing as the business does.
The key advantages
One system that sells, quotes, and runs the shop.
Online shop
Customers order and pay online, then pick up in store.
Instant quotes
Catering customers build their menu and get a price back in minutes.
Manage on the go
The team runs the shop from a phone, wherever they are.
Order online, pay the balance at pickup
Customers reserve their cuts online and pay the balance when they pick up. Meat is sold by weight, so the final price settles at pickup. A regular order is ready for pickup with no wait at the counter.
Catering quotes ready in minutes
The customer builds their menu on the site and the shop gets an email. The shop sets the price per head and the quote goes back in minutes. That quick turnaround wins the time-sensitive catering jobs.
Recipes that bring in new customers
The shop publishes recipes on the site. Someone searching for a beef recipe on Google finds Beauce Bœuf and lands on the page. Those recipes pull in people who had not heard of the shop.
Everything is controlled from one admin
The admin is an ERP and a CMS in one. The owner controls the shop side (products, prices, stock, orders, quotes) and the site side (pages and content) from the same place. It all changes without a developer.
Improved every week
Warden Labs runs the system and improves it every week. As the shop changes, the system keeps up, with new fixes and features, and no technical team to hire.
The back office on a phone
Run the shop from your phone.
The shop's team runs the back office from their phones. They update prices, add products, handle orders, and edit the homepage from wherever they are. A change made between two tasks goes live right away.
Each person manages just their part
Everyone on the team sees and manages only their part. Prices, products, orders, and the homepage each have their own owner, and the phone shows each person what they handle.
One system, three businesses
The same system runs all three of the owner's businesses.
Everything is managed in one place. A customer puts meat and a cake in the same cart and pays once.
- Beauce BœufButcher shop · Meat and méchoui
- La GourmandisePastry shop · Cakes and desserts
- McGreevyBar and products · Bar goods and spices
Cross-selling doubles as advertising. A Facebook promo gave free McGreevy spices with the online purchase of a boston complet.
The proof
An ad pays off when the customer can buy on the spot.
Newspaper ads bring in twice the sales since the shop went online. The customer buys while the ad is still in front of them.
Facebook ads become measurable
Each sale ties back to the ad that drove it. The shop can see a Facebook campaign's return to the dollar.
Analytics that show what to keep
The dashboard shows what sells and what doesn't. The ad budget goes where it converts.